Content strategist. Brand architect. AI-forward leader.
12 years building marketing functions from the ground up, strategy, systems, storytelling, and the AI tooling to scale all three. I set the vision and I make it work.
Strategy is only as good as the systems built to support it, and the vision that drives both.
The strategist who also knows how to execute.
I'm a senior marketing leader with 12 years of experience owning full marketing functions across B2B healthcare, wellness, tech, and fitness. I build the strategy, design the systems, develop the creative, and report on what's working, all of it.
At my most recent role, I was brought in to lead brand identity, oversee all content development, build and manage the content calendar, execute social campaigns, plan and run event and webinar marketing, monitor analytics, and train internal stakeholders on brand voice, while simultaneously producing a top-ranked B2B podcast end-to-end. I reported on content ROI to leadership on a weekly, monthly, and quarterly cadence.
My work lives at the intersection of creative vision and operational precision. I've directed brand photoshoots, voiced podcast intros, built custom GPT tools, architected CRM systems, and launched campaigns that generated leads from a single post, all as the sole marketing operator.
I'm AI-certified, deeply fluent in AEO/GEO/LLM-optimized content architecture, and UX/UI trained (CareerFoundry). I thrive in growth-stage environments where marketing is treated as a growth driver, not a support function.
Selected Work
Full Marketing Function, B2B Healthcare Compliance
Brand, Content & Growth Ownership, Sole Marketing Operator
Brought in to lead the entire marketing function independently: brand identity, content strategy, podcast production, social campaigns, SEO, webinar marketing, CRM, analytics reporting, and internal brand training. Delivered a full company rebrand, new visual identity, podcast rebrand, newsletter rebrand, photography art direction, video intro/outros, and voiceover, while simultaneously managing day-to-day content operations and reporting ROI to leadership on a weekly, monthly, and quarterly cadence.
AI Tooling & Content Operations
Custom GPT Development, Automating Content at Scale
Designed and built custom GPT tools (Podcast Vetter GPT, Content Reviewer GPT) to automate high-volume content workflows, reducing production time and scaling output without adding headcount. Implemented AEO/GEO/LLM-optimized content architecture across all channels to improve discoverability across AI-driven search surfaces.
AI Tooling & Content Operations
Custom GPT Development, Automating Content Workflows
Designed and built custom GPTs (Podcast Vetter, Content Reviewer) and implemented AEO/GEO/LLM-optimized content architecture across all channels, scaling output without adding headcount.
Campaign Strategy & Execution
Webinar Launch, Redefine Compliance Training
Full-funnel webinar campaign: concept, creative strategy, graphics, landing page, email sequences, and social promotion. Sole owner from brief to live event.
Social Media Strategy
Social Media Management, Fit Athletic, Riyo Mori, Thrive
Developed and executed social media strategy across fitness, personal brand, and real estate verticals, account growth, paid campaigns, social branding, and content that matched each brand's goals and audience.
UX / UI Design
Product Design, Wayfarer, Modura, FOODIE App
UX/UI design projects spanning a travel website and app, a fashion label brand system, and a social food app, from wireframes through high-fidelity prototypes with full visual identity.
Video & Content Production
Video Content Portfolio, Short-Form & Long-Form
Concepting, filming, editing, and distributing video content across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, healthcare storytelling, executive interviews, and brand campaigns.
What I bring to the table.
Strategy without execution is just a deck. Execution without strategy is just busywork. I do both, and I've built the AI infrastructure to make the whole system run leaner.
View LinkedIn →Let's build something
worth talking about.
Senior Content Strategy · Brand · AI-Assisted, Human-Led, Always · NYC