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About

Every company has a story worth telling. I'm here to help you tell it, and build the infrastructure that helps it scale.

Kamela Reyna

Hi, I'm Kamela.

For 12 years, across healthcare, fitness, wellness, real estate, and tech, the job has been the same: find the story, build the systems around it, and measure what works so it gets sharper every cycle.

Most recently, I ran the entire marketing function for a B2B healthcare compliance firm. Here's what came out of it:

  • A podcast that was never meant to be a sales channel. We put relationships first, because people buy from people, not logos. It grew 230%+ into the top 10% globally, and 29% of our guests became paying clients.
  • An audience we earned. The email list doubled, the LinkedIn page grew 65%, and website traffic grew 61% year over year, almost entirely organically.
  • Reporting that steered the work. Monthly and quarterly reports tied content to the business development pipeline, so the next quarter's plan came from data instead of vibes.

I work AI-native, and I don't mean I use ChatGPT sometimes. I work across Claude, ChatGPT, Gemini, and Perplexity, and I've built custom GPTs, plus a Claude-to-Asana integration before the official connector existed. (Side note: a few weeks later, the connector existed. Great minds.) I build review tools that keep quality high and the work moving efficiently. I also build for AEO and GEO, because more buyers are asking an AI than typing into a search bar, and your content should be what it answers with.

I'm no stranger to running a strategy meeting and then shipping the work. I've been a generalist, but my real expertise is marketing operations, analytics, and brand voice.

Away from my laptop, I host a meditation podcast, lift weights, and curl up with a personal development or fantasy book and a matcha. Curiosity is basically my hobby.

AI assisted, Human led, always.

Certifications

  • AI Expert Certification
  • CareerFoundry UX/UI
  • Designlab UX Foundations
  • Descript Expert Video Editor
  • Certified Holistic Health Coach
  • NASM CPT
  • Mindfulness Meditation Teacher

Skills

Strategy

  • Content Strategy & Demand Generation
  • Buyer Persona Development & ICP Research
  • Competitive Intelligence
  • Brand Voice
  • Campaign Development & Inbound Funnel Strategy
  • AEO/GEO/LLM Optimization

Production & Operations

  • Podcast Production
  • Lead Nurturing & Lifecycle Marketing
  • Content Operations
  • Video Editing
  • Copywriting

Tools & Systems

  • AI-Powered Workflow Automation
  • CRM Architecture
  • Claude AI
  • HubSpot
  • Asana
  • Descript
  • Canva