Personal Brand
Global Public Figure
Account Growth | Brand Partnerships | Social Strategy & Content
The Challenge
A globally recognized public figure needed a cohesive personal brand strategy, consistent content presence, and high-value brand partnerships that matched her international profile. When I came on board her Instagram stood at 42,550 followers with no formal brand strategy or partnership framework in place.
What I Did
Account Growth & Content Strategy
Developed and executed a full social media strategy across Instagram and Facebook. Grew Instagram from 42,550 to 88,200+ followers, a gain of 46K+ over 2½ years, through intentional content curation (demand generation), caption copywriting, and audience engagement strategy.
Instagram Follower Growth
Most Notable Campaign
Coca-Cola Olympics Partnership
Sourced, negotiated, and facilitated a global brand partnership.
Brand Identity & Media Kit
Built out a comprehensive personal brand including color palette, visual identity direction, media kit, and graphic creation to support partnership marketing outreach and press opportunities.
Brand Partnerships & Campaign Management
Sourced, negotiated, and facilitated paid brand partnerships (co-marketing and partnership marketing) with aligned companies. Coordinated photoshoots, directed content to purpose for Instagram and Stories, and managed all communications with photographers and creative collaborators. Most notable campaign secured: a partnership with Coca-Cola for the Olympics.
Content Production & Creative Direction
Curated photo and video content, wrote all captions and copy, coordinated photoshoot logistics, and maintained a consistent posting cadence that drove compounding follower growth with each piece of content published.
Results